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This website had the following in the homepage, "Augustine Custom Homes - Your Home Building Partner." We analyzed that the web site stated " CLICK HERE to view our homes." It also stated " Customer satisfaction doesnt happen by accident. At Augustine Custom Homes, we take great pride in our commitment to you and your new home. We believe that effective communication and attention to customer needs are the hallmarks of customer satisfaction. As you visit our site, youll find many helpful tips to help make your custom home building experience a delight, not a task. Our Building Process page takes you ste." The header had Augustine custom homes as the highest ranking search term. It was followed by custom home builders, premium built, and quality homes which isn't as ranked as highly as Augustine custom homes. The next words they uses is midwest home builder. northern Illinois was also included and could not be understood by search parsers.